Bizarre CNN Commercial for Alzheimer’s Disease
January 30, 2008
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There was a disquieting, strange commercial on CNN the other day for Aricept (donepezil), a prescription medication used to treat mild, moderate and severe Alzheimer’s disease. Aricept (temporarily) improves cognitive function, including memory and the ability to perform ADLs (activities of daily living). So, anyway, the ad features two striking brunette sisters and a jolly old fellow in homey Waltonesque surroundings. Superimposed on this sugar-coated scene is a soft, reassuring feminine voice saying: “When Dad was diagnosed with Alzheimer’s, we started looking in on him more often.” Jeez, we would hope so!
Here’s the first person ever diagnosed with Alzheimer’s disease — Mrs. Auguste Deter (1850-1906) of Germany, who became symptomatic in her 40s. She was diagnosed by Dr. Alois Alzheimer, a German psychiatrist and neuropathologist from whom we got the name for this debilitating disease. Does she look like she needs a little more care than being looked in on? We thought you’d think so. Soft pedaling Alzheimer’s may sell more pills, but the commercial exudes a false sense of security, that everything will be just fine. No, everything won’t be just fine.
Read more news about mental illness.
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